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How to sell your music or audio ? Part 2

Jan 31, 2014 at 3:15 AM | RadioDanny in Industry
Anyway less of the chit chat and let me explain to you in brief terms what you can do
to get your music on CD and in the stores.
Having over 25 years experience in music distribution I always keep getting asked,
whatís the best way to get my music production out in stores without major backing,
or being signed by a record company. I cannot tell you everything I know, it might
OK, so you decided on making a music production but not sure what to do know.
Well your first step should be to have your completed music recording(s) mixed,
reason being Iím sure you want your recording to sound as you intended, this is
something that you can possibly do yourself if you are competent enough with mixing
music recordings. You would need the correct software package for this and you will
find there are dozens to choose from; it would be a good idea to do some research on
which package is best for you.
Another option would be for you to use a professional studio that is use to doing this
type of work, if you think youíre not competent to do it yourself, I would let the
professional do it for you.


Once you have your music recordings mixed you will need to have your music
recordings mastered, the same process applies as with having your music recording
mixed.
Your music recordings needs to be mastered in order for it to be acceptable for
manufacturing process, once it has gone for manufacturing you will not be able to
change anything. It would require you to supply a new master, which Iím sure you
donít.
So there you have it, you now have your music recording(s) mixed and mastered and
ready for production.
You now need to think of presentation; how you want your artwork to look. You want
You will have to get a design of some kind made which will represent your music; the
key is presentation. You have to think would you pick it up, a CD in a store just by
seeing it on a shelf without listening to it?
There are various options open to you, but the main thing is that it looks good or
stands out among the rest of CDís on the shelf.
There are dozens of artwork packages available for creating CD artwork, ranging
from the basic to the professional package for doing all sorts of artwork and graphic
designs; but you may not want to do this yourself. You can always let the professional
graphic designer do it for you, in which case you should be at hand to direct your
graphic designer as to what sort of job you want done. You should have in mind the
way it should look, and make sure itís what you want and not what your graphic
designer wants, make sure you are happy with the finished product.

There are a few things you need to include in your artwork, but by looking at other
CDís you should get an idea of how it needs to be presented.
You will need to ensure that you have your; Music Track(s) details and any necessary
credits in place as well as any contact details which you use i.e. Tel No:, Email, Web
Address.
You will also need a registered Barcode or UPC No: as this could save you money in
the long term. A Barcode or UPC No: can be obtained online or through a good
graphic designer or print shop,
You will need to have your Barcode or UPC embedded into your artwork. You will
also need a catalogue number which should be on the CD artwork and the onbody
disc.

Small note, if you send your CD to a distributor/wholesaler without a Barcode or UPC
you will be charged per CD for this service, so best to do this at the artwork design
stage if not, the Barcode or UPC will have to be stuck to outside of CD case.
This was the case I experienced and ended up having to pay for Barcode or UPC
being stuck on my product, would have been cheaper if I got the barcode embedded
This brings me to the manufacturing process which is pretty straight forward.
Firstly you have to decide how many CDís you want for your first production run, it
may be a case that it is only for promotion first time round, but you should by now
know your requirements.
In my experience CD pressing plants have a minimum amount you can press which is
usually somewhere between 500 -1000 units, you may find some manufacturers will
do less so itís just a ball park figure.
So unless you have pre-orders, I would be on the side of caution regarding this and do
the minimum unless you require more.
Upon manufacturing your CD you will have to get artwork templates which pressing
plant should supply you with before you send in your job, reason being the templates
will vary from manufacturer to manufacturer. Once you have obtained your templates
you will need to pass it to your graphic designer if that was your choice for doing
your artwork, the graphic designer will need to insert your artwork into templates
obtained from manufacturer, also it will include CD onbody disc, bleed area for
trimming the finished artwork and any other information you may need.
Once you supply the manufacturer with all job parts and info, you should get a
delivery date when the job will be completed. This should take between 1-3 weeks
depending on how busy the manufacturer is at time of taking your job, you should get
your CD back all packaged with shrink wrapping and ready to sell.
Now down to the distribution of your CD, well as you can imagine you have various
outlets available you will have to do some research. You have places like Amazon,
CD Baby , Super D, HMV to name a few which will distribute your CD, which brings
me back to Barcodes or UPC. You can sell to major outlets but without a Barcode or
UPC you will be charged per CD to have these placed on your product which isnít a
bad thing if you are only selling a small quantity, but if you have a hit and are selling
a lot of units this will eat into your profit, you donít want to be paying for Barcode or
CDís with a Barcode or UPC for a fraction if you embed this at the artwork stage.
When selling to a distributor, you must remember you will get paid less than the
actual selling price in store, the reason being the distributor will want to make
something i.e. money.

Carry out some research on prices you will be charged for their service, and any
hidden clauses you may not know about, as some distributors will charge a storage fee
for the privilege of having your stock in their warehouse. If your CD is not a good
seller it could be expensive in the long term having your CDís sitting in a warehouse
with not many sales.
This brings me to promoting your CD track(s)
It is possible you may want to do a test with the market to find out if you have a
possible hit or something that will sell enough units to make the project worth your
while and to proceed with.
You may want to do a promotional DJ mail out and see what reaction you get from
DJís that cover your genre of music. This can be a good gauge as to whether there
will be a buzz on your music, and it could indicate on how it will fair in the open
market.
Make a good press release package, present it well and attach a reaction form with
your mail out so the recipient can give a fair assessment and honest opinion of your
music.
If you have music that will be for mainstream go to places that will play that sort of
music, get to know the DJís they can make or break your project. If you have them on
side you are in the right direction.
You can use the social networking sites to promote your music Twitter, Facebook,
Myspace, Tublar are a few of the most popular sites at the moment, but this changes
all the time.
Make a video if possible which can easily be placed on youtube or similar video site,
use the blogs site if you can and any of the music channels on TV. This will help as
they are always looking for new material for their sites.
You have music magazines and newspapers which you can put adverts and articles in,
the possibilities are wide.
Why not ask your family and friends what they think of your music, get as many
opinions as possible. Also, if you can get any time on local or major radio stations
then do so, not forgetting you have 1000ís of internet radio stations. If you can get
details for them this is also another option.
Do you have a website? You should if you are serious about your music, you can use
email to send out promoís digitally, with this method I have used, shorten track(s) to
avoid piracy.
Beginners Guide ďHow To Make It Into The Music IndustryĒ
The whole point is that you need as many people as possible hearing your music, itís
no use having distribution if no one knows about it, the more interest you can get the
better your chance of it being a success.
You have to remember that your distributor will not advertise your product unless you
are signed to them in some sort of way.
Well thatís the guide for getting your music out there in the wide open market without
aid of the major companies.
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How to sell your music or audio ?

Dec 14, 2013 at 2:47 AM | RadioDanny in Industry
So, youíre a budding independent music producer, solo artist or part of a group that
has been making the music for the masses, but donít know what step to take in order
that you can have your music selling on CD and in stores, well read on and I will let
you know the best way to achieve your goals.
Whatís the point of making all this music, but still canít get the deal with a record
company to enable you to move to the next level and have your music selling in
stores.

Where should I start, what should I be doing, how can I have it looking like those
CDís I see in the store, how can I get it in the stores, these are a few of the questions
you might be asking yourself.
This report is designed to help you overcome what may seem a daunting task, of
getting your music on a CD that can sell in stores.
Over the past decade and more we have seen the rise of digital music, what I mean by
this is the recording of music has moved away from Analogue recording as we know
it; this is not to say Analogue is dead in the water as this is not the case, it is still used
and preferred by some.
But thereís no getting away from the fact that digital is now the preferred choice for
many as you may or not already know.
With the rise of the digital revolution, we no longer need to be experienced musicians
to make music digitally, or require the big recording studioís with heavy financial
costs, in fact it has opened the door to all those that wish to use it.
You can record almost anywhere within reason with the use of a decent computer,
along with a good software package of your choice. With your computer you are not
limited to where you can use it, you could be at home tonight, at a friendís tomorrow
or even on holiday somewhere, you can still make the beats.
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LEARN ABOUT THE MUSIC BUSINESS

Dec 09, 2013 at 7:33 AM | RadioDanny in Industry
Youíve all heard musician moaning that they have been ripped off by their label,
record companies, or publishing company, but is it the case? Well it would greatly
benefit you if you were to educate yourself about the music business before
diving into the contracts etc. Understanding common issueís can be of great
benefit, but in most case the information you require is not far away.
There are dozens if not hund reds of books that can be obtained quite easily which
will cover topics such as copyrights, contracts, standard business, business of
music, the choices are endless.
You will also find that you may have a seminar or workshop near you.
You also have a lot of information on the internet that can be very helpful to you
and your career.
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DONíT USE JUST ANY ATTORNEY FOR LEGAL ADVICE

Nov 21, 2013 at 1:28 PM | RadioDanny in Industry
Now that negotiation are under way with the label or record company, or
publishing company wanting to offer you a contract you so much desire, itís time
to get an attorney or lawyer to act on your behalf.
It should be pointed out that when all is said and done, the negotiation usual tend
to be left to the attorney or lawyer to sort out the finer details, the musician is
never present at this stage.
The musicianís attorney or lawyer and the label or record company, or publisherís
attorney or lawyer will meet, talk over the phone, email, text, or use fax to make
their offer and counter offer until they reach an acceptable conclusion. So my
advice to you would be to use someone that specialises in music matters with a
proven record in this business is a must, and absolute necessity for any serious
musician who wishes to fight the good fight in the legal arena.
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T AKE ADVICE ONLY FROM PEOPLE WHO HAVE TALKED ...

Nov 14, 2013 at 1:01 PM | RadioDanny in Industry
Well as Iím sure you are aware that everyone has an opinion on business, the
music business is no different, and we all think we know the best way forward,
but do we?
Itís all well and good you listening to advice from people, but it is far better to
listen to someone that has been there and done it, and with a proven record of
success. This has the benefit that mistakes they may have made you can avoid
these by talking to them first, and deciding if what they say will affect you in any
way.
But as a rule the best business comes from the experience of building your own
career, learning from your label, record company, or publisher, and by your own
mistakes, remember opinions are only regarded at this stage as feedback.
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HOW TO GET ACQUAINTED WITH ANY LABELS OR PUBLI...

Nov 07, 2013 at 8:30 AM | RadioDanny in Industry
You may have a few record labels or companies interested in your music, we
is normal and could be good for you, but tread on the path of caution, not
everything that glitters is gold so be careful what you wish for. Weíve all hea
good and bad stories about the music industry so you have to do thorough
research on the companies or individuals concerned.
Some musicians get so excited when they know labels or record companies
interested in giving them a contract or a publishing company offers to sign t
Take time to learn a few things about any potential contract being offered, w
their track record like in the music industry, are they familiar with your genr
music, how long have they been doing business, these and other questions c
be crucial and must be asked before you proceed with any contract signing.
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Learn what managers do by doing management for ...

Oct 24, 2013 at 11:50 PM | RadioDanny in Industry
Much can be learned from doing your own management, learn by taking on the job of securing gigs, promotion, and publicity, planning tours, arranging rehearsal venues, deal with all the day to day problems that may arise, communicate with A&R Reps, label and publishing personnel.
But sometimes this work load can take you away from what you might do best, making music, itís at this stage you may have to consider appointing a proven manager to do this work for you.
To find the right manager may be difficult, as managers that do this for a living will normal only take on clients that will generate income
One of the most important jobs of a manager is to secure a recording and publishing contract for their clients; they will have the contacts and skills that is required of a manager to succeed in the music business.
Make your choice after careful consideration, as it is the manager that will be representing you in any music business deals that you may do in the future.
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Cough up the money to register your songs with ...

Oct 09, 2013 at 3:38 AM | RadioDanny in Industry
So youíve made your song(s) but it doesnít stop there, you need to protect your interests, you want to get paid for performing your song(s) and need to take the correct steps going forward
You have taken the time to learn as much as you can about your skills, so why shouldnít you be the one to benefit. If you had a great invention Iím sure you would take the necessary step to protect your invention, you would probably apply for a patent, well the same rule will apply with your music. You have numerous places to find out more on this subject, do a search on the internet, your local library, or even a bookstore for the relevant information on copyrights; you need to learn as much as you can about this subject, you donít want to miss out on any royalties.
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Play live as often as you can

Oct 03, 2013 at 5:20 AM | RadioDanny in Industry
The problems you can get with a lot of musicianís hoping to carve a career within the music industry is lack of patience, not willing to work hard enough, wanting money and fame, not tomorrow but now.
You can normally tell the difference between a musician whoís in it for the money, and a musician whoís in it for the music. The musician who is dedicated to his/her musical career will play every live gig that is available to them, focusing on the fact that itís a long term project and not just for today. You may not get paid today for your live gig but tomorrow it may be different, it could be the gig that makes you get noticed, thus taking you on to the next level of where you want to be. Some musicianís are in the music business for years without getting that break that gives them stardom, but they have never given up, never lost focus even after setbacks and disappointments.
On the other side you have the musician who wants it now, sometimes turning down gigs because of lack of money being paid, or in some case no money being paid. You have to remember that Rome was not built in a day.
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2. Design some decent looking promotional material

Sep 27, 2013 at 12:07 PM | RadioDanny in Industry
Well as you guessed, you are going to need some promotional material: bios, fact sheets, cover letters, photos this is important that your audience knows something about you and your music, it might give DJís some insight into what material youíve done in the past and whatís on the horizon for the future.
My advice to help musicianís promote their careers would be to make your promotion material as informative as possible, include past press releases, or bioís, and write ups you may have had in the past and organize into a professionally written bio.
Do research with your possible targets as to how your promotion material is to be delivered; with the rise in internet technology you will find a lot of DJís and record companies prefer to have promotional material sent via email. Itís important your product looks visually good, if not it could get lost among the rest of promo material they receive on a weekly basis.
Make sure you donít forget a reaction form, you need to know what these DJís and record companies are thinking about you and your music.
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