Miscellaneous Miscellaneuos Forums http://www.radiodaddy.com/requests/index.php Mon, 09 Dec 2013 16:21:11 +0000 30 Generic Christmas Jingle http://www.radiodaddy.com/requests/topic/84692-generic-christmas-jingle/ Enjoy,
Ron

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]]> Mon, 09 Dec 2013 16:21:11 +0000 http://www.radiodaddy.com/requests/topic/84692-generic-christmas-jingle/ <![CDATA[The Art & Science Of Copywriting Now]]> http://www.radiodaddy.com/requests/topic/84657-the-art-science-of-copywriting-now/ opinion is that copywriting is far more science than art. This is,
by and large, an accurate assessment, although it would be a
serious mistake to dismiss the importance of creative flair in
copywriting.
Comparing the two, a novelist will use artistry to produce a
great piece of work, but this cannot happen without a formulaic
plot structure. The science is used to give an order to the artistic
prose. A copywriter will use science to optimally trigger buying
impulses. Marketing strategies have been around for long
enough that there is little guesswork involved in what does or
doesn’t work.
You can argue about the percentages – which will vary
depending on what exactly you are promoting – but creative
writing is more art, and copywriting is more science.
Despite that, it is not true to say that creative writing goes for
the heart and copywriting goes for the brain. The seat of our
emotions is not in the heart, even if we romantically attribute it
to that place and often physically feel it there. Our emotions
happen in our brains as chemical reactions that are then fired
around our systems and experienced all over the body.
Copywriters should not forget that humans are emotional
creatures. The paradox is that to trigger these emotional
responses requires a scientific approach by the copywriter; an
observance of certain rules proven to have worked time and time
again.
This is great news for you, the budding copywriter. There is no
need to sit down and ponder some dazzling new approach. You
don’t need to sign up to any creative writing course to be a

successful copywriter. In fact, as a copywriter, you can shoot
yourself in the foot by trying to be too creative, as this can
interfere with the elements that have been proven over time to
work effectively in promoting interest and sales.
If you’re not sure about this, consider how much attention you
pay to a billboard as you are driving by. For one thing, you can’t
physically pay it much heed without getting distracted and
causing a car wreck. Its message therefore needs to be highly
succinct, which leaves little room for flowing creativity. It is the
headline that counts. However, there is certainly an art to
creating a memorable slogan that will stick in the mind after one
brief glance.
The vast majority of advertising that ends up in front of you is
unsolicited. You didn’t ask to be shown it, therefore if it is to
work effectively it has to grab your attention almost instantly or
you will dismiss it. A good copywriter appreciates this fact, and
gears their copy to press the right buttons in their audience as
quickly as possible. This is the science. Perhaps some people
may term it an art form, but even the word “form” suggests that
there is an accepted structure that must exist for it to work.
The Client Brief
This may further define the copywriter’s job as more of a
science than an art. If a car company wants you to promote their
latest model and the selling point is its hybrid engine, then your
brief is defined. Waxing lyrical about its upholstery is not going
to cut it. That may be a requirement once the hook is in, but
companies usually have their own ideas about where the focus
of an ad campaign should be, thus copywriters generally do not
have the freedom to play around and experiment as a true artist
might.
A good copywriter will listen to the brief and know exactly what
it is that the client wishes to convey. As a copywriter, it is your

job to express those points powerfully, according to the methods
that you know have traditionally worked best.
Of course, this is also where the art comes in because you must
be able to give life to whatever words you use. Writing about a
new sleeping pill, there is no doubt that the most junior
employee of the pharmaceutical company could come up with
the line: “Makes you go to sleep when you couldn’t before”. A
copywriter will be called upon because the client automatically
and rightly assumes that a good copywriter will combine a
competent level of writing skills with intelligence, common
sense, creativity and imagination. The intelligence and common
sense to take on board the brief and know how to apply tried and
trusted marketing rules to it, and the creativity and imagination
to perhaps add that special sparkle to the finished message.
Ultimately, defining copywriting is a semantic exercise, and it
doesn’t much matter what you call it so long as you remember
that there are rules that must be obeyed. When an artist mixes
colors on a palette, it is both art and science. Science dictates
how the colors mix together – you can never mix red and yellow
and not get orange – whilst the art is in tweaking the proportions
to achieve the subtleties.
As a copywriter, being able to grasp both is obviously beneficial
as it gives you the flexibility to adapt to all briefs, but you
should not be overly concerned with subtleties. Subtleties are
often lost on people, especially those people who don’t have the
time or inclination to uncover them.
Remember always that your average audience needs bold colors,
and those you can easily learn to produce.]]> Wed, 04 Dec 2013 20:23:03 +0000 http://www.radiodaddy.com/requests/topic/84657-the-art-science-of-copywriting-now/ Christmas Imaging Fx Xmas Freebie http://www.radiodaddy.com/requests/topic/84623-christmas-imaging-fx-xmas-freebie/
Not been around for a while due to new projects but i am still making audio for radio production.

So i decided to release a few Christmas bits and a TOH news theme in this freebie pack

Copyright goes to Air Media

Have Fun and - Happy Xmas

Alistair - Air Media

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]]> Fri, 29 Nov 2013 22:08:39 +0000 http://www.radiodaddy.com/requests/topic/84623-christmas-imaging-fx-xmas-freebie/ Generic Beatmix http://www.radiodaddy.com/requests/topic/84621-generic-beatmix/
Beatmix - Timber Vs Hard Out Here Vs Your Body Is A Weapon Vs Fall Down

Enjoy kiddies!

P.s. if you do download and like, please rep :)

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]]> Fri, 29 Nov 2013 12:30:43 +0000 http://www.radiodaddy.com/requests/topic/84621-generic-beatmix/ Generic Motown Jingles http://www.radiodaddy.com/requests/topic/84484-generic-motown-jingles/
Does anyone have access to any generic Motown jingles that i could use on my Motown show? I've searched all over and i just can't find anything usable.

Thanks all,

Dave.]]> Mon, 11 Nov 2013 17:06:22 +0000 http://www.radiodaddy.com/requests/topic/84484-generic-motown-jingles/ What Is Aircheck ? http://www.radiodaddy.com/requests/topic/84352-what-is-aircheck/
Another category of airchecks are those recorded "off-the-air" by listeners, using consumer or semi-professional equipment. These airchecks became more common with the advent of commercial cassette recorders.

One of the oldest known surviving airchecks consists of a 15-minute broadcast by Bing Crosby on Los Angeles station KHJ and the CBS network from September 2, 1931. It was recorded by the RCA Victor company of Hollywood and is fully documented in the Victor files at the National Archives. The recordings were made by RCA Victor at the request of rival network NBC, which apparently wanted to monitor the then-rising young singer. The sound of the recording suggests that it was made by placing an open microphone before a high-quality radio (a method known in the radio trade as a "mike-feed").]]> Fri, 25 Oct 2013 21:02:21 +0000 http://www.radiodaddy.com/requests/topic/84352-what-is-aircheck/ The Fair And My Birthday Are Here! http://www.radiodaddy.com/requests/topic/84160-the-fair-and-my-birthday-are-here/
150 imaging elements..........$5.75
50 imaging elements...........$2.00
250 imaging elements..........$9.25

100 music beds, consisting of blues, jazz, and folk..............$5.00
100 music beds, consisting of classical and orchestra............$5.00
100 music beds, consisting of country............................$5.00
220 dubstep music beds, loops, and workparts.....................$10.00
100 music beds, consisting of hip hop............................$5.00
100 music beds, consisting of techno, trance, and elctronic......$5.00

.And thats just the tip of the iceberg. There are several more packages there to choose from. Go get em while they're hot!

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]]> Mon, 30 Sep 2013 20:11:08 +0000 http://www.radiodaddy.com/requests/topic/84160-the-fair-and-my-birthday-are-here/ Doesnt Get Any Better Than That! http://www.radiodaddy.com/requests/topic/84111-doesnt-get-any-better-than-that/
last time i did this, they went fast, so dont wait around and miss out on it!

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]]> Thu, 26 Sep 2013 03:04:47 +0000 http://www.radiodaddy.com/requests/topic/84111-doesnt-get-any-better-than-that/ I Have A Gift For You! http://www.radiodaddy.com/requests/topic/84085-i-have-a-gift-for-you/ Click me. Trust me, its worth it.]]> Mon, 23 Sep 2013 17:06:07 +0000 http://www.radiodaddy.com/requests/topic/84085-i-have-a-gift-for-you/ Mixer Help http://www.radiodaddy.com/requests/topic/83872-mixer-help/
1. connect with my guest via Skype
2. Allow others to hear both my guest and I during the interview
3. Allow people to call in Via Skype for questions.
4. All done on 1 PC with 2 audio cards

Any suggestions for this noob?]]> Sun, 01 Sep 2013 12:01:21 +0000 http://www.radiodaddy.com/requests/topic/83872-mixer-help/ Perfect Copywriting http://www.radiodaddy.com/requests/topic/83655-perfect-copywriting/

To begin perfect copywriter, you first need to
understand exactly how it differs from regular writing. It doesn’t
help that the word “copy” is sometimes applied to writing of any
kind that is intended for publication. A newspaper journalist
may be congratulated by his editor for producing “great copy”; a
draft novel will be scrutinized by a copy editor before being sent
for printing.
In a way, newspapers and novels are copy in that the desired
result is that they are purchased. However, the content of that
copy does not directly advertise the publication, and this is
where it cannot be considered copywriting in the sense that this
book is using the term i.e. producing words that sell.
Copywriting is the use of words as promotional tools. They can
promote a person, a business, a product, an opinion or idea, and
they can appear on TV, radio, websites, in direct mailings,
brochures, press releases, catalogues, on flyers, billboards or via
any other kind of advertising material.
A copywriter’s job is to persuade the reader, listener or viewer
to take action, which usually means parting with some money in
exchange for a product or service. Alternatively, it may be used
to promote a certain opinion, or to dissuade people from
subscribing to a certain point of view.
One huge area for copywriters to plunder these days is Search
Engine Optimization (SEO), which is content written for
websites with keywords tactically dropped in at given intervals.
This is designed to rank the website more highly on the various
search engines so that more potential buyers will find it on a
related search.

You can learn the skill-set for copywriting. The only real
proviso is that you possess a reasonable grasp of the English
language so that you can express your thoughts in a way that
will not cause anyone to double-take. Copy that causes
confusion or that looks or sounds unintelligent will be
distracting. This should not be a problem for most people
because copywriting is not about using complex language. The
most powerful advertising messages are often the most simple.]]> Thu, 08 Aug 2013 19:58:33 +0000 http://www.radiodaddy.com/requests/topic/83655-perfect-copywriting/ Generic Imaging Work Parts http://www.radiodaddy.com/requests/topic/83589-generic-imaging-work-parts/ Hi guys.

Here's a sample of some of my generic work parts that're great for beat mix music montages, sweepers, promos etc.

I hope you enjoy them and I'd very much appreciate a +rep and also feedback, left on my profile page.

Please show your support and show me what you're made of! :laugh:

Best.

Neil.

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]]> Fri, 02 Aug 2013 12:37:09 +0000 http://www.radiodaddy.com/requests/topic/83589-generic-imaging-work-parts/ Countdown Numbers http://www.radiodaddy.com/requests/topic/83538-countdown-numbers/
Use as you like :)

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]]> Sat, 27 Jul 2013 10:51:18 +0000 http://www.radiodaddy.com/requests/topic/83538-countdown-numbers/ Production http://www.radiodaddy.com/requests/topic/83462-production/ I'm still learning production and would love some pointers from the production pros.

https://soundcloud.com/smoshi/trm-radio-smoshi-productions
https://soundcloud.com/smoshi/trmacrosstheinternetproduction
https://soundcloud.com/smoshi/delta-junction-alaska-fullmix

These are just a handful of production bits I've done. Just looking to be critiqued.
(please keep in mind, I know they are far from perfect.. but with a couple more years of practice, they could be great)

Just want some feedback, and a little help that could help me improve.
Because practice doesn't make perfect, perfect practice makes perfect.

Thanks!

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]]> Fri, 19 Jul 2013 15:46:03 +0000 http://www.radiodaddy.com/requests/topic/83462-production/ Sam Broadcaster With External Mixer http://www.radiodaddy.com/requests/topic/83413-sam-broadcaster-with-external-mixer/
Heres What I wanna do

I have a HP Probook 4535s Laptop running Win7 and using Sam BC, I have a 1 mic input and 1 earphone input on the Laptop

I have a Behringer MX1804x Mixer, a Steinhauser mic and earphones

I wanna run SAM BC Through my mixer and use my mic and earphones (plugged into the mixer) so when i broadcast i can listen to it in real time and use a fader, can this be done ? if so whats the best way to wire it all up and can i bypass the PTT on sam to do this ??

Many thanks in advance

Rix]]> Mon, 15 Jul 2013 15:40:43 +0000 http://www.radiodaddy.com/requests/topic/83413-sam-broadcaster-with-external-mixer/ Radio Imaging Library Free http://www.radiodaddy.com/requests/topic/83341-radio-imaging-library-free/
Do you want our £99 radio imaging library for Free?

I am looking for people who have a website to promote the Air Media - "Radio Imaging Library"
If you would like to get this package for Free, All you need to have is a website with a decent amount of Traffic.

To make sure you qualify all you will need to do is place a banner advert on your index page and 2 other pages of your website
that we provide and keep it live for the duration of 12 Months.

The right kind of website we are looking for is as follows...

- Voice Over Website
- Shout Cast Streaming Website
- Radio Production Website

I am not looking in to radio station websites, only a service of radio production...

Interested? Then why not get in contact with us today.

Thanks Alistair
Air Media UK]]> Mon, 08 Jul 2013 17:58:15 +0000 http://www.radiodaddy.com/requests/topic/83341-radio-imaging-library-free/ 75 Percent Off This Weekend Only! http://www.radiodaddy.com/requests/topic/83037-75-percent-off-this-weekend-only/ You heard it right. This weekend only, take 75 percent off your order from the sound lizard media store. 5 bucks for 200 lasers, 25 bucks for 1000 beds, stingers, sound effects, and more. But hurry, it ends on Sunday! Freebies are available on the site as well. Sun, 09 Jun 2013 11:40:09 +0000 http://www.radiodaddy.com/requests/topic/83037-75-percent-off-this-weekend-only/ Who Wants The Deal Of A Lifetime? http://www.radiodaddy.com/requests/topic/83018-who-wants-the-deal-of-a-lifetime/ simply reply to this thread letting me know you want all of the workparts from soundlizard as well as all future parts, and we will hook you up. one time fee of 40 bucks gives you each and every sound we have to offer, over 4000 sounds, beds, prefab liners, and stingers. you have till the weekend to get in on it! Thu, 06 Jun 2013 19:10:47 +0000 http://www.radiodaddy.com/requests/topic/83018-who-wants-the-deal-of-a-lifetime/ Free Fx From Big Fish http://www.radiodaddy.com/requests/topic/83006-free-fx-from-big-fish/
https://www.yousendit.com/download/WFJYTkFqTStiR0psQXNUQw

They are completely free of charge. All I ask is that you share the link with a few people who also might find it useful, and ask them to do the same. Copy and paste the link on Facebook...Send out a few emails...Share it with whoever you want, but please do share it!

Also...Big Fish Workparts Volume 6 Just came out, so if you've got the time, you might check that out at:

www.bigfishworldwide.com

Thanks!

-Ian]]> Wed, 05 Jun 2013 03:29:22 +0000 http://www.radiodaddy.com/requests/topic/83006-free-fx-from-big-fish/ Some Free Goodies. http://www.radiodaddy.com/requests/topic/82994-some-free-goodies/

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